YouTube Outlier Lab

What’s outperforming in your niche, and why.

Outlier ratio = each video’s views ÷ the median of the 10 videos that channel published nearest to it in time. Comparing against neighbours rather than an all-time median keeps old uploads from looking like breakouts purely for having had longer to accrue.

Tuesday July 28, 2026

14 channels · 1.3K videos tracked

Next refresh: Sunday August 2, 2026

584 Shorts tracked with their own separate medians · 239 have no captions, so their hooks cannot be read · 33 have an age-matched pace from 2 runs of history.

Median views

44K

Across the current view

Top video

3.6M

Breakout · 73.1× median

Total views

118.0M

All videos combined

Outliers (≥2×)

170

23% of ranked videos

Videos 733 of 733

QuadrantPackaging

Packaging analysed for 723 of 733 videos. Packaging facets can only match analysed videos.